We’re thrilled to be organising the live events for this campaign at eight intu centres across the UK!
Offering something for everyone this inclusive campaign kicks off SS 2015 fashion with lots of colourful activities and exciting catwalk shows for all the family to enjoy throughout March.
Our shows, written and choreographed by London based creative, Glenn Ball who has worked with famous names such as; such Kylie Minogue, Jennifer Lopez and Mariah Carey, feature all the hot new seasonal trends. Challenging the traditional catwalk the performances will take place on a variety of creative stage set ups at intu Trafford Centre, Merry Hill, Derby, Watford, Milton Keynes, Victoria Centre and Broadmarsh. intu Potteries will play host our trademark fashion game, Hook-A-Handbag which gives a fabulous fashion twist to the fairground favourite, Hook-A-Duck. Selected centres will also have a surprisingly fun digital element to the campaign too, with shoppers invited to interact online, sharing images via social media using the unique hashtag #intuColour and giving them access to on-site Instagram printers offering souvenir prints to take home and keep.
intu is a great client to work with because they recognise that it’s not just all about shopping; creating a feel-good experience for their customers is of equal importance so they’re committed to delivering exciting, engaging and creative events!