About Us

We deliver creative live retail events, experiential activations that engage and inspire.

Working with the UK’s top retail and leisure destinations we are directly involved in conversations about mall marketing and offer an unrivalled level of event expertise in this niche.

Our live events offer consumers unique and relevant experiences that are authentic and personal. They are memorable activations designed to transform consumers by opening them up to new possibilities and connecting them to the physical retail space in a way that promotes brand loyalty.


By occupying the physical retail space and turning it into an experiential one our activations attract and involve consumers, establishing meaningful connections.


Meaningful experiences bring about an inner development, a creative process literally giving rise to a new self. Our aim is to inspire and transform consumers.

Our Work

Our Clients

“Maynineteen’s vision to engage and inspire aligns perfectly with intu’s desire to deliver experiences that surprise and delight customers visiting all of our shopping centres across the country. They fully understand that consumers are starting to expect more and more from shopping centres and they are continually striving to deliver more engaging experiential activities within intu centres that help us to develop even stronger relationships with our customers.”
Richard Bailey, Head of Group Marketing
“Maynineteen is our retained events partner because they are recognised as experts in delivering on-mall experiential activities to the retail industry. We trust them to handle everything from creative concept and planning, through to event production and management. The team consistently delivers on schedule and budget, working collaboratively with our other retained agencies to deliver integrated events.”
Sue Boor, Head of Marketing
“For over a decade, we have established a unique working relationship with the team at Maynineteen. They are our preferred event partners. They push us creatively and our collaboration has resulted in effective campaigns that positively drive our business and are recognised and rewarded within the industry.”
Ian Cox, Centre Director at Golden Square
“It is so refreshing to work with an events company who really understand the commercial pressures of a Shopping Centre. Having worked with Maynineteen on everything from fashion events to large scale Christmas activities, I can honestly say that the experience has been seamless. From the briefing stage right through to planning, every eventuality is considered, including a strong ROI. The implementation and delivery far outweigh expectations and I always feel the team are going the extra mile – even down to liaising with contributing retailers!”
Joanna Waterman, Senior Consumer Experience and Brand Manager
“I’m so impressed with Maynineteen; the production, the styling, everything. Their events are sophisticated and exactly where we need to be and what we should be offering our shoppers.”
Niamh Crowley, Marketing Manager at Eden Centre
“Our properties bring together the best in physical and digital retail environments so naturally we choose event agency Maynineteen to deliver exciting, interactive and entertaining activities on the malls. From the proposal stage right through to implementation, the team at Maynineteen show creativity and commitment in creating events for our consumers which enhance their shopping experience and offer new and additional reasons for them to visit our centres.”
Fiona Campbell-Roberts, Head of UK Marketing
“Maynineteen are innovators who deliver creative and amazing on-mall experiences
that frequently meet and exceed our expectations. Their first-class reputation in the retail industry is well-earned.”
Kaye Walker, Director

Our Team

Over the years, we have built a reputation for industry leading design concept and creativity.
We believe creative collaboration makes us stronger. We’re hard working and straight talking.

Alison Bowcott-McGrath
Alison Bowcott-McGrathManaging Director
With a background in private banking for high net worth clients, Ali took a leap of faith 14 years ago to pursue more creative interests before launching her own business. A keen dancer, huge rugby fan and passionate soprano in the choir, her roots lie firmly in the Welsh valleys. Married to an iron-man, Ali’s life is non-stop so to relax she likes nothing more than losing herself in a good American box-set with a large glass of wine.
Mike Bufton
Mike BuftonSenior Account Manager
With over 10 years international experience in experiential brand activation, Mike returns to the UK after spending almost a decade in Dubai. Our resident DJ, Mike loves discovering new music and was awarded an outstanding contribution award in 2016 by Timeout Dubai for his service to the event & music industries. This mild-mannered family man with two amazing children also loves nothing more than kicking and punching a big, heavy bag – Muay Thai style!
All Team