The magnetic pull of the north brings the fashion elite to Manchester next week. The whole city is buzzing with anticipation of Vogue’s Fashion Night Out. We’re excited to be a part of it, staging shows simultaneously across Manchester with the biggest one happening in the heart of the city at Manchester Arndale.
Taking fashion to a new dimension we have ditched the traditional catwalk show in favour of something totally unique. Our exclusive performance will showcase all the latest seasonal trends on moving travelators! The concept is the collaboration of Creative Director, JKDance and Choreography from, Arthur Gourounlian assisted by Chad Taylor who together have created something never been seen before. This impressive show featuring model dancers from JK Dance will be trending on twitter under the hash tag #FNO with the conversations streaming live on our giant tweet wall situated directly behind the performers.
Manchester Arndale will be alive with activity throughout the evening and savvy high street fashionistas can fulfil their dreams of becoming a model by stepping in front of our cameras to pose for a glamorous Vogue cover shoot. We will mock up their image on the fashion magazine cover that can be shared with family and friends via social media. Everybody taking part will also receive a free printed version to take home as souvenir of the glitzy evening.
FNO 2013 looks to be an exciting celebration of fashion and shopping under the glimmer of Manchester’s northern lights.