The unique collaboration between events and entertainment company, Maynineteen and technical production house, Drop City is proud to announce the launch of ‘Freeze 360’. A market first for the UK, this 360˚ digital camera system has only ever been used before in film production, or more famously to showcase celebrity gowns on the red carpet in the US.

Thirty two digital SLR cameras, integrated into a 6m diameter truss, are computer controlled to shoot simultaneously; they capture every angle of their subject in a split second. Super fast image processors then seamlessly merge the images into an amazing video showing the full 360˚ rotation that can be uploaded and shared online in seconds.

Director, Katie Coombes said,

“The system lends itself really well to fashion events, allowing a unique opportunity to view gorgeous clothes from every angle, adding drama and more than a touch of Hollywood glamour to any event. But it’s is also extremely adaptable and the scope is endless, ideal for awards ceremonies, conferences, and corporate events.” She adds, “People can have fun with it, the girls can look glam, the boys love going for The Matrix-style bullet time effect and the results are truly amazing!”

See Freeze360 in action here: or to try it for yourself visit Manchester Arndale’s  exclusive ‘Inside Live, Fashion Cam 360’ event November 9-11th .

For bookings contact Maynineteen 0161 848 7878 or visit:

Still photography © Jason Lock Photography