£50K sales uplift on key items / 4.1% footfall increase / 182K social reach / 2016 Purple Apple Award
This was a fashion campaign with a difference.
The innovative use of digital screens to showcase 300 products from 30 retailers was a first for UK shopping centres.
The activity offered long-term sales solutions in a competitive retail catchment area.
Over the 3 week period, 17 stores sold out of items featured in the show, with a reported £50,000 sales uplift and 4.1% footfall increase.
The accompanying social media campaign reached over 182,000 customers.