Autumn Fashion Fix
8 UK centres / Reported 20% sales increase from participating retailers
Taking fashion off the catwalk in this national campaign, we removed all traces of a conventional show and created an entirely original digital concept, allowing for easy online integration.
Five 2m high X 1m wide LED screens were installed directly onto the malls.
Show content was written and recorded in a custom built studio under the creative direction of the team at Maynineteen with atmospheric lighting, creative editing techniques and an edgy soundtrack.
TV stylist and Telegraph fashion columnist, Darren Kennedy also featured in the footage informing purchase-ready shoppers about retail stockists and prices.