Maynineteen, were approached by Disney/ Pixar and Westfield Merry Hill to stage an event in support of the launch of the new Disney/ Pixar animated film, Brave.
A team of entertainers in themed costume has been mobilised to encourage children to discover their inner Merida and participate in an archery tournament on Friday 17th and Saturday 18th September.
Disney merchandise prize giveaways were up for grabs and the entire event was designed to bring the film to life and drive footfall to the centre’s cinema during the school holidays.
Jo Prosser, Marketing Manager at Maynineteen said;
We’re excited to be involved in the launch of Disney/ Pixar’s Brave, the film sends out such a positive message for children to create their own destiny.
Chris Laws, Regional Marketing Manager at Disney said;
With limited budget available and at very short notice, Maynineteen put forward an excellent proposal which supports all our other marketing activities. I’m really happy and confident the event will be a huge success.