The picture depicts 3 smiling ladies in a retail store. One lady, the she store manager, holds the prize number, the other lady holds the winning ticket with the matching store number, and her daughter holds their prize, a gift card from the retailer.

Our simple sales mechanic drives footfall in store right after the pop up fashion show is performed directly outside. Models/performers hand out lucky envelopes to targeted audience members, the envelopes containing a number and instructions to go in store to see if the number matches the one on display. If these numbers match the ticket holder wins a prize retailer gift card. We Are Fashion, Westfield Derby. Photography ©Shaun Fellows / Shine Pix