Case studies

Secret Garden – Clarence Dock/Royal Armouries Leeds

The brief

Bring Armouries Square to life and attract young singles and couples to Clarence Dock over the summer.

Our idea

To create a unique space to meet, relax, eat, drink and take part in a slightly unusual summer. An international cast of amazing and distinctive performances, installations & co-creational activities. We opened every day for 6 weeks.

The results

Increased footfall, PR and shopping /restaurant taking increased substantially.

Our expert jugglers invite a member of the public to get involved
The world famous robot makes an appearance
Visitors stayed all day to enjoy the free entertainment
Our huge cube appeared at the garden and was completely coloured in over a weekend

Go-Style Live – Golden Square

The brief

Bring to life the centre’s fashion offering and promote our fashion focused website www.go-style.co.uk. The fashion retailers need to see immediate sales results.

Our idea

Go-Style Live with celebrity appearances and interactive on line style challenge music and a high impact fashion show.

The results

Celebrity outfits sold out of some retailers, increased hits to the website and created a huge dose of fashion credibility for the centre.

Click here for a video.

Video highlights

Our models present the latest collections
Live music form Britain’s Got Talent finalists – added an extra dimension to the event
Calum presented his favourite outfits from the high street collections and beat the Brit Chix in the style challenge
The show was filmed and beamed live to the giant LED screen above the catwalk

Summer Event at The Triangle

The brief

Attract families into the centre, keep them longer, add value to their experience and data capture.

Our idea

Summer Beach with craft workshops, face painting, modern Punch and Judy entertainers plus giant beach props.

The results

Crowds of families attended resulting in huge queues and a very busy centre.

The children designed t-shirts and baseball caps
Around 300 families a day took part in the workshops and enjoyed the entertainment
Our painters are the best in their field, both in creativity and presentation. Each painter can paint around 15-20 children per hour
This shot shows a typical set-up of our workshops. Banners can easily be branded

Christmas Lights Switch On 2009 Warrington

The brief

Switch the lights on with a family show. We want a huge crowd and lots of PR.

Our idea

We secured that week's high profile X Factor evictee - Lucie Jones and presented an action packed show on an outdoor stage, relayed live to giant LED screen in the main town centre. We had Kids' TV superstars – FiFi and Bumble along with High School Musical and up and coming performers.

The results

‘The best Warrington Lights Switch On Show ever’ – Town Centre Manger.

Click here for a video.

Video highlights

A great act to start the show and a big hit with our younger guests
Around 6,000 people packed into the Old Market Square with a similar number watching the event live on the other huge LED screen in the centre of town.
The X factor finalist drew a huge crowd and performed live to the delight of the crowd
Lucie switches the lights on along with local completion winners

The Best of British York Designer Outlet

The brief

We have some great British brands, we would like to celebrate this with an event that drives footfall to the centre and allows us to communicate their presence.

Our idea

Weekend event that celebrates the Best of British in a relevant and fun way. The Royal Signals White Helmets motor Cycle Stunt Team, The Aerostars display team, The Counterfeit Beatles and Re-Take That on the outdoor stage – along with countless retailer-focused offers and events in the malls.

The results

Objectives met, a happy client and due to its success the event will take place again this year but even bigger and better.

Click here for a video.

Video highlights

‘John Lennon’ leads the crowd in a rendition of ‘Hey Jude’ at our outdoor mini music festival
The world famous Aerostars performed an amazing 15 minute air show above the centre
This shot shows the full set-up of the outdoor stage and ‘Best of British' branding
The White Helmets drew huge crowds with their heart stopping show